One of the first dilemma’s I faced when I decided to open my own accounting firm, was of course what to call it?  Though naming the firm after myself would have been easiest, I wanted something unique.  I wanted a name that invoked an image and a feeling from potential clients – and so the quest began.

As all of this was evolving, my second son had just been baptized and one of the gifts he received was a book called “How Noah Knew What To Do” by Karen Moore.  Aside from being beautifully written and illustrated, it teaches us about trust, faith and perseverance – all important life lessons.  This book quickly became a favourite of my two year old and became part of his nightly bedtime routine.

An ark is more than just a physical structure.  It is a safe haven, somewhere to shelter you from the storm.  When I sat down to choose a name, I needed to decide the image I wanted to project to you, my potential clients and a few key words came to mind – trust, security, and safety.  Trust is key in any relationship and the firm will strive to gain your trust while providing a safe and secure environment.  The firm can provide you with the service that you deserve, while helping you chart your course and navigate the business environment.

And thus, Ark Chartered Accountant was born!  I look forward to working with you.

This entry was posted on Friday, October 15th, 2010 and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.